Home Lifestyle Oral B Sensitivity & Gum Calm Toothpaste Review

Oral B Sensitivity & Gum Calm Toothpaste Review

by InvisiblyMe
A close-up of a woman's mouth. She's pulling a face, so that her white, straight teeth are showing. Overlaid is the title: Oral B Sensitivity and gum calm toothpaste review

Oral B Sensitivity & Gum Calm Toothpaste

Today I’ll be sharing my thoughts in a review of the Boots exclusive product, Oral B Sensitivity & Gum calm toothpaste. Don’t worry, I won’t be showing my gnashers in this post!

I’m part of the Savvy Circle panel, so myself and thousands of others received this box of goodies free from SuperSavvyMe in return for an honest review.

Oral B Sensitivity & Gum Calm has a couple of varieties for extra features: Gentle Whitening | Original | Extra Fresh

I received the original version to test and review. The toothpaste is a 75ml squeezey tube that comes boxed. The design is contemporary & appealing, with a professional and scientific edge. It’s also from a hugely popular brand, which usually helps to increase my trust levels and hopes for an effective product.

The Oral B box I received open, showing the mini toothpastes, project B (blue) about the toothpaste, and the boxed full size toothpaste.

Do You Have Sensitive Teeth or Problematic Gums?

It’s thought that around 60% of folks in the UK have sensitive teeth or gum issues, but only 5% are using a suitable toothpaste to tackle those problems.

If plaque accumulates on teeth, it can lead to a range of problems, including issues with the gums. As your gums recede gradually over time it exposes the tooth dentin, which causes sensitivity. Triggers like hot food or cold drinks can irritate the pain nerves inside each tooth, which can be very uncomfortable.

I have weakened enamel, receding gums and some tooth sensitivity, mostly with cold drinks. This is where straws come in very handy, and one of the reasons I dislike the veto on plastic straws. I’ve tried various toothpastes over the years to help with enamel, sensitivity and gums, so I was excited to get to try this one out.

What Makes The New Oral B Toothpaste Different?

This toothpaste is clinically proven and developed with dentists to provide immediate relief for pain from sensitivity while soothing gums. The end result is a comfortable, fresh and healthy mouth.

Oral B has developed the new ActivCalm Technology for dealing with sensitivity by forming a protective layer. The unique formula of this toothpaste helps to block the dentin tubes with a coating to calm the pain, while the ActiveCalm formula protects and re-mineralises the teeth for ongoing support against further erosion. The toothpaste also cools gums both during and after brushing, with a Stabilised Stannous Complex that fights plaque and bacteria to calm and strengthen gums now and in the future.

This toothpaste has some impressive and appealing claims that are a little more believable than some of the wild whitening toothpastes on the market :

  • The gentle foam provides intense comfort
  • Cools and soothes gums
  • Provides a protective layer for immediate relief of painful tooth sensitivity
  • Mild flavour for pleasant use

To Use

To use this, brush your teeth as usual. Don’t press too hard otherwise you might damage gums. I alternative between a manual toothbrush and an electric one, but I find the electric gets around my teeth much more effectively. I personally would recommend the Oral B 2500n I bought as a budget buy around the £25-30 mark. There are various electric Oral B toothbrushes on Amazon UK and Amazon US with great reviews.

To really boost the sensitivity-relief benefit, the brand suggests brushing teeth one at a time for 30 seconds each, which will help in amping up that protective layer.

Note : This toothpaste is for adults only, and it does contain fluoride to protect against cavities. Make sure you spit it all out after brushing as usual.

the full sized Oral B toothpaste I received to do this review. I'm holding it, with red nail varnish, to show a white background with the mini toothpastes laid out behind.

Oral B Sensitivity & Gum Calm Review : My Thoughts

The toothpaste is smooth and pearly white, with a good consistency that makes it easy to get all around your gnashers. I’ve found that with a little water it lathers quite well to create a good foam as you brush to tackle the whole mouth.

I quite like the toothpaste I was using before this, a Pearl Drops whitening toothpaste that also strengthens enamel. However, it’s often a case of what you get used to because I started using this Oral B one and I was surprised at just how fresh and clean my teeth and mouth feel afterwards. Super refreshed, minty and squeaky clean.

The formula leaves this kind of ‘shield’ on the teeth and gums for a glossy, protective finish, which you can see and feel when you roll your tongue over your teeth.

This does immediately cool and calm my mouth, which is soothing for gums that can get irritated, uncomfortable or sore. It provides immediate relief for sensitivity, too, so it gets to work straight away at protecting your teeth from triggers like cold drinks, hot food and chilly air.

It’s pricey but it’s a fairly average cost compared to other enamel, gum and sensitivity toothpastes, so I’d be inclined to stock up on a couple when it’s on offer at just £2.50. I tend to mix and match toothpastes so that I use a regular cheap Oral B or similar one, then a more specialist one like this, throughout the week. I can’t see any negatives to raise on this product at all aside from cost. However, a little goes a long way with the tube and it’s a reasonable investment for the health of your mouth & more comfortable teeth.

Buy It At Boots + Discount Code

This particular toothpaste is exclusively available to Boots (UK).

It can be bought as a single tube or in bundles. For instance, the 3 pack bundle at Boots saves £6.50 compared to buying individually.

Boots Oral B Sensitivity & Gum Calm Original Toothpaste

Boots Oral B Sensitivity Gum Calm & Gentle Whitening Version

Boots Oral B Sensitivity & Gum Calm Extra Fresh Version

All Oral B Sensitivity & Gum Calm Toothpaste & Bundles at Boots

You can use the code CALM50 at Boots to get 50% off a single Oral B Gum Calm tube. Code is valid between 10 – 26 August 2020 & 21 October to 29 December 2020.

Boots offer an order & collect service for just £1.50, but it’s free for orders over £20. There’s also standard home delivery at £3.50, which is free when you spend over £30.

If you’re not in the UK or are looking for something a little different, the rest of the Oral B range is widely available, and a few other versions have specific gum health benefits.

Amazon sell different versions of Oral B toothpaste, such as Gum & Enamel Repair at Amazon UK and Oral B Pro Expert at Amazon US. Superdrug also stock various Oral B toothpastes and toothbrushes.

The closest to gum calm looks to be Oral B Gum & Enamel Repair Extra Fresh or Oral B Gum & Enamel Repair Whitening.

A Kind But Effective Touch For Teeth & Gums

I’ve got to admit, I really do like this one so I’ll be continuing to use it for the foreseeable future. It’s very fresh and I love that super clean feeling after use. Teeth feel less sensitive, gums feel cooled and soothed, and I know it’s working its magic to help keep my whole mouth as healthy as possible.

A collage of three photos. Top left is the toothpaste open with me squeezing a little out to show that it's white, with the blue project book in the background. Bottom left is the Oral B box of goodies I received, closed to show the packaging. To the left is the full sized toothpaste next to the box it came in. The packaging is white with vibrant blue and pink detailing.
The new Oral B Sensitivity & Gum Calm Toothpaste
A black scroll divider.

Do you suffer with sensitive teeth or gum issues? Is this something you’d want to try?

Caz  ♥

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[ This product was gifted by the SuperSavvyMe project in return for an honest review, which I’ve provided here ]

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Liz August 23, 2020 - 3:26 pm

I might get the odd rare sensitivity which is more my gum line than tooth, in one area. But for some years, one time, I had a tooth that was painfully sensitive to cold air and cold drinks. So I did have to use a sensitive toothpaste. But I no longer have that tooth now.

InvisiblyMe August 25, 2020 - 10:09 am

I’m glad you don’t get much in the way of sensitivity anymore. Hopefully with regular brushing your gums will stay healthy enough & you won’t get much sensitivity because of those either. It’s so uncomfortable when you get that ouchie sensation through cold air and drinks, which is where I get it too! xx

Despite Pain August 23, 2020 - 3:35 pm

Oh, this is interesting. I’m always on the lookout for products like this which might calm sensitive teeth and gums. The price doesn’t really sound too bad. As you say, most quality toothpastes are probably roughly the same price. I think I might try this. Thanks for sharing, Caz.

InvisiblyMe August 25, 2020 - 10:11 am

I always look out for new products in this area, too. Some I discount because the claims are too wild as to be believable, and prices can be upwards of £8 for a lot of them. The £5 mark isn’t too bad but it’s still over my budget, hence why I’d only buy at £2.50 and stock up on a few! I really do like this one, especially for the super clean feeling after use. I hope you find it helpful if you give it a try one day too, Liz ???? xx

Yiena August 23, 2020 - 8:25 pm

Oh i so much need this one!! I think it hasn’t yet reached Morocco~! ???? i will make sure to try it so thank you for the honest review ~ so much love to you Caz~????

InvisiblyMe August 25, 2020 - 10:13 am

I hope they release this is other countries, too! I’ve only found the closest I could get that were available elsewhere in the UK and the US, so perhaps Oral B also have ones designed for sensitive teeth & gum issues in Morocco. It’s a good one so I hope you can try it one day! Thanks for the comment lovely – I hope you have a great week ???? xx

Blogging_with_Bojana August 24, 2020 - 4:37 am

I always press too hard. My poor gums.

InvisiblyMe August 25, 2020 - 10:17 am

I didn’t realise I pressed too hard until I got an electric toothbrush that kept beeping at me for doing it! x

Ellis James Designs August 24, 2020 - 9:34 am

Glad that a little of this goes a long way! Thanks for the review!

InvisiblyMe August 25, 2020 - 10:23 am

Me too. It makes it far better value for money when it lasts longer. Thanks for reading! x

forresting365 August 24, 2020 - 1:34 pm

Nice! What a wonderfully thorough review! I may just come out my toothpaste rut and try it! In a habit of swinging back and forth between my hippy trippy ‘hello’ coconut toothpaste and crest. If I remember next time I shop, I’ll try it!!! ????Cheers, Caz! Thank You and Rock On!!! ????

InvisiblyMe August 25, 2020 - 3:01 pm

Thanks, I’m glad you liked the review! Ooo a coconut toothpaste, never tried one with that flavouring. I’m curious! I really like this Oral B one, especially for the super clean feeling after brushing. I hope you love it too if ever you decide to check it out, Katy! ???? xx

terrigardner1 August 24, 2020 - 4:20 pm

As I use an Oral-B electric toothbrush, I might check this one out. I don’t think I can run over to Boots to get it but will look around here. We do buy sensitive toothpaste and are always trying out new ones. Good review.

InvisiblyMe August 25, 2020 - 3:04 pm

Their electric toothbrushes are fab, aren’t they? I find the Boots home delivery is pretty good but I tend to wait until I’ve got a bigger order so as to get the free delivery. I’ve genuinely been really pleased with this toothpaste though so I hope you find it helpful too if you do ever get to try it out ????

Darnell Cureton August 24, 2020 - 4:29 pm

Sounds like a good product Caz. I’ll look out for it in the US. Right now I use Sensodyne Pronamel. It works but I dont like the taste, so it lasts a long time in my house. I’d like to find something thats better on the palate.

InvisiblyMe August 25, 2020 - 3:07 pm

That’s the other one I use in between Pearl Drops, the Sensodyne Pronamel! Can’t say I’m a huge fan of the taste either, though I’ve got a bit more used to it now. I bought a couple of those when they were last on offer ???? Out of all of them I probably prefer this Oral B one just for the amazingly super clean feeling after brushing, and the taste is much better. I know they do similar sensitive/gum toothpastes, but I do hope they bring out this particular one in the US so you get to try it! xx

Gemma - Wheelescapades August 24, 2020 - 4:59 pm

I have super sensitive teeth. I often get a prescription toothpaste from the dentist, but haven’t been lately for obvious reasons! I’m on a Sensodyne at the moment, but this one sounds really good.

InvisiblyMe August 25, 2020 - 3:10 pm

I’m glad there’s something on prescription you can get. I actually didn’t know they did that via the dentist, is it a super hardcore one? I’m ignoring the repeated emails from both the dentist and the opticians about my overdue checkups! I also use a Sensodyne one in between Pearl Drops, but out of all of them I think I prefer the Oral B one for the fresh, super clean feeling. How well in works in the long run I don’t know, but it seems to be good immediately after use in making teeth and gums less sensitive and more comfortable. Worth keeping in mind maybe if ever you want to try something new ???? xx

Terri, Reclaiming Hope August 24, 2020 - 6:43 pm

Thanks so much for reviewing this Caz! I usually use a toothpaste for sensitive teeth (currently ProNamel) because they tend to get a little sensitive if I don’t. I’ll have to give this one a try. Like you, I alternate between an electric and a manual toothbrush. I just got my SonicCare toothbrush a little over a month ago, and I’m still not completely used to it. I’m always scared I’m going to chip a tooth if I’m not careful. ???? Thanks for another great, comprehensive review!

InvisiblyMe August 25, 2020 - 3:15 pm

Ooo I hope your new SonicCare toothbrush is good! I’m sure you’ll get used to it before you know it and you’ll not want to go back to a manual one again. I still alternate between the two, I’m not sure why. I also use Sensodyne Pronamel but I must admit I prefer this Oral B one in terms of taste and the freshness. Still, if anything can work for us in keeping sensitivity at bay then it doesn’t matter what it is as long as it does the job! I’m glad you liked the review, Terri – thanks for the great comment ???? xx

Ann Coleman August 25, 2020 - 1:23 am

I haven’t heard of this product before, but I assuming it’s available in the States. I’ve been using Sensodyne’s “Rapid Relief” toothpaste which does help with teeth sensitivity, but I haven’t noticed the glossy feeling or that it’s done anything with my gums. I think I’ll try the Oral B Calm!

InvisiblyMe August 25, 2020 - 4:14 pm

Sadly it doesn’t seem to be available in the States yet but I hope they bring it out over there because I’ve found it to be really effective. I’ve linked to the closest products I could find on Amazon UK & US, but this particular one is a Boots exclusive at the moment. Sensodyne is pretty good for sensitive teeth, though I’m not as keen on the taste. I’ve got to say, Oral B seem to take top place in terms of taste and that super fresh feeling after brushing. I hope you get to try it or one of their similar products in the future! Thanks for the comment, Ann! ???? xx

Holly August 25, 2020 - 3:12 am

Another 5⭐ review from you! I love your reviews because you are so comprehensive and relatable. Not to mention, you cover it so well that I feel trusting of your words. We still use and love the Levoit filter, by the way!

I am so glad you found a toothpaste you love. To me, it’s one of the most overlooked ‘right fits.’ Sore gums and improperly cleaned teeth lead to a world of problems later on. Making sure we use the right paste for the right situation means a lot. Is your sensitivity still lessened with this?

I used to suffer from extremely sensitive teeth and gums. Almost anything would irritate them. It definitely improved once I began using an electric toothbrush, switched to Tom’s of Maine organic/natural toothpaste, and quit smoking. It took a few months for the irritation and inflammation to die down, but when it did, WOW, what a difference! Part of the problem was I used to ‘bleach’ my teeth with those whitening strips too. Ouch, they are hard on enamel and gums.

50% off is an amazing deal, Caz! Thank you so much for sharing this great buy with all of us. ????

InvisiblyMe August 25, 2020 - 4:50 pm

5 stars? I’m honoured! I really am so happy you like my reviews, Holly. I want to be thorough without being too lengthy & boring, which isn’t always easy to do when I have a tendency to just keep writing and writing… You’re right about how prevention when it comes to oral health is so important to save or mitigate a lot of problems later on. I do find this Oral B stuff lessens sensitivity, yes. I can’t say with the cold air so much as it’s been a bit warmer here but I’ve not had issues with ice-lollies, cold drinks, tea, etc, which is fantastic.

You know, I’d just spotted some whitening strips today because they’re on sale in Boots (UK). I wanted to investigate how safe they are for teeth first because so many whitening products are very abrasive. I’m sorry you had such problems with irritated gums and sensitive teeth but it’s amazing that some changes over time made so much difference. Hopefully your gums will stay comfortable & the tooth enamel will continue grow stronger. A healthy mouth is definitely more important than white teeth, especially when for most people their teeth were never naturally white in the first place! Thank you for another great comment & for sharing your experience, Holly ???? xx

Demi August 25, 2020 - 4:14 pm

Ooo! Sometimes I have overly sensitive teeth (it varies), but this is definitely something I will check out!

InvisiblyMe August 28, 2020 - 3:00 pm

I find mine can vary a bit too, especially as it starts to come back if I stop using the products to help tamp it down. I hope yours stay as ‘insensitive’ as possible, and at least there are some really good toothpastes out there now to help! Thanks for the comment, Demi ????

Carolyn Page August 27, 2020 - 8:38 am

A great review, Caz. I’m so pleased you’ve found something you like and that ‘does the job’.
I’ve been rather spared from sensitive teeth, though, as a young person I did suffer from gum problems. How I would have loved this paste then.
I do, however, need to use a straw if I drink a glass of water with lemon. Taken over a few weeks without the aid of a straw I found my teeth became sensitive. I’m sure that was because the lemon removed the enamel from my teeth. Won’t do that again!
As for straws; I have stainless steel straws, which I love.

InvisiblyMe August 28, 2020 - 2:50 pm

I’m sorry you had gum problems when you were younger, do you mind me asking whether they’ve improved over time? I hope they don’t cause you too much grief. It’s great that sensitivity isn’t too big an issue though. I also use straws with cold drinks, but I can’t get used to steel ones, which knock against my teeth and make it more uncomfortable. I’m so clumsy that I’d probably end up having a serious accident with one! Thank you very much for sharing your toothy experiences, Carolyn ???? xx

Svet Pavlovsky August 27, 2020 - 4:59 pm

That is quite interesting for someone who with sensitive teeth and definitely something to keep in mind for the future if the “teeth situation” will change. You can get paper straws, I seen it being used at the restaurants. Have a good day, Caz.

InvisiblyMe August 28, 2020 - 2:53 pm

I hope you have something to take the edge off your own tooth sensitivity. It gets quite uncomfortable, doesn’t it? I’ve seen the paper straws and have used them on occasion, but I find they’re pretty useless to be honest. Ten minutes in my Pepsi Max and they’re disintegrating and going soggy, which means people probably use more of them in the long run and they can be incredibly expensive. Hopefully it’s a niche in the market and eventually someone will come up with more eco-friendly, effective straws in the near future! Have a lovely weekend, Svet! ???? xx

Sean August 27, 2020 - 11:59 pm

I feel fortunate not to have sensitive teeth, at least so far! But good to know this is out there if things change!

InvisiblyMe August 28, 2020 - 2:54 pm

I hope your gnashers remain insensitive (not sure if that’s the correct way of phrasing it!) ???? xx

The Art of Cobwebs - aka:- thecobweboriumemporium August 28, 2020 - 12:35 pm

GREAT review and love the detailed comments on what you felt, thought and that you are going to continue using this product for the foreseeable future. I’m a user of an Oral B electric toothbrush, and use Oral B mouth wash (the blue one – whatever it’s called!). I shall look out for the toothpaste in order to buy and try. Fabulous post! ~ C. xxx

Nilofer Hasham May 1, 2021 - 9:31 am

Absolutely second this review, I’ve been using this toothpaste for over a week now and really notice how my gums feels healthier, my mouth feels fresh and love the fast there is no medicated after taste. I pair it with my Oral B toothpaste to get a fresh clean feeling day after day.

The Oceanside Animals August 30, 2020 - 4:26 pm

Lulu: “Our Dada says that he used to get these painful cold sores in his mouth all the time …”
Charlee: “That doesn’t sound like any fun!”
Lulu: “… but then he learned about something called sodium lauryl sulfate that’s in most toothpastes here …”
Chaplin: “That also doesn’t sound like any fun. Whatever it is!”
Lulu: “… and he switched to a toothpaste that doesn’t have any of that in it, and now he gets them much less often.”
Charlee: “That sounds much better!”
Lulu: “Yeah, but the toothpaste he uses now has lots of xylitol in it which is toxic for dogs, so I’m not allowed to eat it.”
Chaplin: “What kind of weirdo eats toothpaste?”
Charlee: “Well, Tucker probably would have, from what Dennis used to say about him.”

Carol May 6, 2021 - 3:08 pm

I can’t believe this toothpaste how fast it started to calm my sensitive teeth and gums. I found cold drinks and Ice Cream really uncomfortable as well as hot drinks to the point I stopped having them, now I enjoy everything again! I really like the taste too it leaves my mouth feeling fresh and dare I say dentist clean! It doesn’t leave any bits or dryness in my mouth either. I will definitely be buying and continuing to use this toothpaste.

#oralb #supersavvycircle #itreallydoeswork

Dziosefina May 7, 2021 - 10:51 am

My teeth have always been sensitive to paradantosis and lost color. But when I started using it, after the first time, my teeth became whiter. After weeks, I forgot what it means to have sensitive teeth. My favorite paste


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